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Vivid 2017 - Ford 'Swing'

Client: Ford Motors - Imagination

Designer: SimpleMotion

The brief was to design a kinetic sculpture that integrated audio and light to create a thrilling response to Ford's 'Go Further' theme. While Vivid is known for its incredible light shows, with this installation we wanted to create not just a visual treat but an opportunity for audiences to play with the installation.

Our friends at Imagination came to us with the original idea of swings that switched from a 'show' mode to a 'play' mode. Our job was to design 5 swings of a scale and complexity to deliver on the ambition of a thrilling kinetic light and sound show but that could also easily convert into a delightful and playful swing experience.


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